Google Ads Conversion Tracking Tutorial (With GTM) | Step-by-Step Tutorial
In this Google Ads tutorial, you'll learn how to set up Google Ads conversion tracking on your website using Google Tag Manager – a powerful tool that simplifies tracking conversions, optimizing ad performance, and improving your Google Ads campaigns. Whether you're new to digital marketing or looking to refine your skills, this step-by-step guide will walk you through the entire process.
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In this video, you'll learn:
• How to create a Google Tag Manager account and connect it to your website
• Step-by-step instructions for setting up Google Ads conversion tracking using Google Tag Manager
• How to define and set up custom conversion actions (like purchases, add-to-cart, form submissions)
• Testing your conversion tracking using Google Tag Manager's debug mode and Google Ads reports
• Tips for optimizing conversion tracking for primary and secondary actions
By the end of this video, you'll have a fully functional Google Ads conversion tracking setup on your website, ready to track valuable user interactions. Watch till the end and take your campaigns to the next level!
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🎬 Timestamps:
________________
0:00 - Introduction
0:09 - Installing Google Tag Manager on WordPress
3:03 - Setting Up a Purchase Conversion Event
14:48 - Setting Up an Add-to-Cart Conversion Event
17:16 - Setting Up a Lead Form Submission Event
19:32 - Testing Your Conversion Tracking Setup
21:29 - Conclusion
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