Guide to Google Ad Conversion Attribution
In this video, Michael explains how to make the most out of your Google Ads clicks by learning the types of conversion attributions to scale your online store.
The main six types are:
1. Last Click Attribution (Default)
2. First Click Attribution
3. Linear Attribution
4. Time Decay Attribution
5. Position-Based Attribution
6. Data-Driven Attribution
Knowing where your conversions came from is an instant benefit. According to Google, most sellers measure the success of their ads on a “last click” basis and ignore the clicks customers may have made on the way to a purchase.
Attribution models allow you to know the whole purchase cycle, reach the customer sooner in the buying process, and improve your bidding.
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