Address Data That Really Slaps: A Single Parameter Switch That’s 🔥
Learn more: https://www.smarty.com/blog/match-enh...
Address validation can be more than just knowing if an address is real or not.
If your current process relies on strict mode or invalid mode, there’s a better way. Enhanced matching isn't just an upgrade; it's a simple change that will redefine how you perceive and handle address validation.
In this webinar recording, you'll learn about the types of address validation matches you can get and what exactly you get from each type.
You'll see live demos of how enhanced matching not only standardizes addresses—accurate or not—but also meticulously cleans and updates your address database with pinpoint accuracy.
Our expert developer, Easton Gibson, will guide you through the intricacies of enhanced matching, demonstrating its capabilities in real-time use.
This single setting can significantly improve the way you handle address data. You aren't bound by the limitations of the 'strict mode' you might be using—where only exact matches count—and instead, you can take a smarter approach that uses machine learning to make educated adjustments to addresses.
Whether you're responsible for maintaining customer databases, logistics operations, or any other address-centric process, this webinar will be a fantastic resource for professionals seeking to fortify their address data strategy and ensure operational efficiency.
00:00 Intro
01:16 What is Strict Mode in address validation?
02:57 What is Enhanced Mode in address validation?
04:14 What are the main differences between address validation modes?
05:04 Examples of the benefits of Enhanced mode
09:49 What improvements are being made to Enhanced mode?
10:40 Non-postals and why they're important
15:01 Q&A - Uses of Enhanced mode
16:00 Q&A - Do I lose information if I use Enhanced mode?
17:42 Q&A - Will Enhanced mode change an address?
19:36 Q&A
22:30 How to play with the API demo online
25:11 Q&A
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