3:11
Genius Monkey Programmatic Advertising Attribution
One of the reasons everybody uses digital advertising is because its the easiest to track right? So why is it so hard to track all your ...
27:02
Video 9: Programmatic Attribution Explained | Models, Tracking & Tools
In Video #9 of the Programmatic Advertising Basics series, we break down attribution in programmatic advertising—and how to ...
47:43
Webinar: Programmatic for telecoms: data and offline attribution
Eskimi's CEO - Vytautas Paukstys - elaborates on market insights tools, targeting and optimisation techniques and ways telecoms ...
2:38
What Is Attribution Modeling? A Quick Explainer for Marketers
Multi-channel attribution modeling is complicated. But without it, you won't know what marketing activities are actually leading to ...
7:18
You Ask, I Answer: Programmatic Facebook Ads and Social Attribution?
Maggie asks, "How reliable is using programmatic impressions data that's collected in GA (with an understanding of its value and ...
31:41
Programmatic Is Just Capitalism at Its Worst | Liz DeAngelis on Attribution Theater, Performance CTV
Liz DeAngelis from Brainlabs joins Pesach Lattin on the ADOTAT Show to tear apart everything the ad tech industry pretends is ...
2:04
Programmatic CTV explained: Demystifying streaming ads
Advertisers reaching the right consumers at the right place and time on TV. Sound like a dream? We're here to tell you it's not.
38:34
Programmatic Advertising. Clearly Explained
Complete Programmatic course: https://www.senatorwerunads.com/courses/programmatic-course?utm_source=ytitpa24 Our AI ...
4:01
What is Post-view & Post-click Attribution?
In this video, we delve into the essential concepts of post-click and post-view attribution in digital advertising. Discover why these ...
3:11
Why Is Programmatic Advertising Campaign Performance Hard To Measure? - Modern Marketing Moves
Why Is Programmatic Advertising Campaign Performance Hard To Measure? Are you curious about why measuring the success ...
6:19
Buyers Want Automation, Digital Insights And Attribution From Programmatic TV: DataXu's Mike Baker
COLOGNE – In the arms race that is automated or programmatic TV, there's much realignment occurring among tech players.
33:57
Why Standard Approaches to Attribution Don't Work | Programmatic Pioneers | QueryClick
QueryClick CEO, Chris Liversidge, took part in the Programmatic Pioneers virtual event Episode II where he discussed why ...
38:55
PROGRAMMATIC I/O San Francisco 2015 - "Attributing from Data Sources to Spend"
In this discussion led by Accenture's Morgan Vawter, executives across a broad cross-section of data sources consider the future ...
33:42
184. AI, Attribution & Attention: Insights from IAB’s Angelina Eng | Programmatic Digest Podcast
In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the ...
29:24
Panel: Demystifying Attribution in Programmatic Advertising
Interactive Advertising Bureau Europe
Europe's biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought ...
47:33
Future-Proofing Your Programmatic Data Strategy for 2025
Winning in performance marketing in 2025 will require a big step back from the “numbers for numbers' sake” mindset and force ...
19:50
What is programmatic advertising? #programmaticadvertising
In this episode, we break down the essential glossary of marketing and ad tech terms that every modern marketer needs to know.
3:14
How Will Cookieless Advertising Change Programmatic Ads? - Modern Marketing Moves
How Will Cookieless Advertising Change Programmatic Ads? Are you curious about how advertising will adapt in a world without ...
36:49
Maximise Your Multi-Channel Strategy With Programmatic Advertising [StackAdapt Webinar]
In today's fast-paced digital world, your target audience is active across multiple channels. As a marketer, it's crucial to meet them ...
24:59
What is programmatic? Using programmatic for brand performance.
What is programmatic? Nic Hawley talks programmatic and using it for both brand and performance. 00:38 What is programmatic ...