Google Structured Snippets Extensions - Google AdsTutorial

Published: 12 April 2018
on channel: Online Retail Academy

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Google Structured Snippets extensions let you highlight specific aspects of your products and services. Structured snippets show beneath your text ad in the form of a header (e.g. 'Destinations') and list of values (e.g. 'Hawaii, Costa Rica, South Africa').

You have the choice of the following options:
Amenities
Brands
Courses
Degree Programmes
Destinations
Featured Hotels
Insurance Coverage
Models
Neighborhoods
Service Catalog
Shows
Styles
Types

As you can see there's something there to suit most business types.

Ads will sometimes show multiple structured snippet extensions so it's worth adding as many as you can at account, campaign and ad group level. Keep them relevant and up to date for best results.

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