Split URL Testing | Introduction

Published: 31 January 2023
on channel: VWO

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Split URL Testing is the technique to test multiple variations of your website hosted on different URLs.
Here, the website traffic is randomly split between the variations, and conversions are tracked to decide which variation performs the best.

The variations that you create in a Split URL test are accessed via different URLs, and the performance of each is tracked and analyzed to identify which variation has a better conversion rate for your visitors.

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