CSQD - Website Conversion Path

Published: 19 November 2018
on channel: Embark Agency
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Are you getting conversions from your website? Whether it’s a sale or an enquiry, you want your website to be converting. Or else why have one at all?

There are 4 main ways to optimise website conversion.

1. Search Engine Results Page (SERP)
Being ranked first in Google is where you ideally want to be. If you are not on page 1 conversions will dip exponentially. There is a science behind getting onto page 1 and you will likely need to talk to SEO experts to increase your page ranking.

2. Click through Rate (CTR)
Even if you’re ranked one on Google it will be no use to you if no one clicks your link. This will be down to your meta (page) descriptions, keywords and page headings. These need to entice the prospect to click through to your website.

3. Website Appeal (UX)
If your website looks bad, has terrible user experience and takes minutes to load you will not convert your ‘click throughs’. You also want to have great content on your website to offer a valuable experience to your customers. Video, blogs and great page content is the best place to start.

4. Back linking (Share)
You want people to love your content so much they are inspired to share it. The best way to achieve this is to have share buttons on your website and also share the content yourself.


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