What is a Google Search Algorithm? How Does it Work? | Explained
This video explains what the Google algorithm is and how it uses over 200 ranking factors to determine the search engine results page (SERP) placements of websites. Google does not publicly disclose these factors, but SEO professionals deduce them through testing, such as A/B comparisons with controlled changes. Key factors influencing rankings include content quality, keyword usage, backlinks, site authority, and user engagement metrics. Google continuously updates its algorithm to improve search results and counteract spammers. Following SEO news for updates on major algorithm changes will help stay ahead in SEO strategies.
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