Difference Between MQL & SQL |

Published: 13 July 2023
on channel: MSMEx Show

When it comes to leads to conversion, you need the right funnel!

The most common mistake people make is that they start selling to people who are not qualified for sales yet.

Marketing Qualified Leads (MQL) are like the top of the funnel and you need to nurture them, whereas Sales Qualified Leads (SQL) are like the bottom of the funnel where leads are nurtured.

The biggest drop happens between MQL and SQL if you don't use a proper funnel!

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