TRACKING + account structure - Google Analytics Basics Tutorial #1

Published: 29 August 2016
on channel: Data David
2,326
54

Fundamentals of tracking. How does Google Analytics work? What is a Google Analytics hit? How are accounts, properties and views structured?

The video is a tutorial on how Google Analytics tracking works and the differences between accounts, properties and views.

► 00:25 The script from Google Analytics Tracking Code section or Google Tag Manager
► 01:15 How tracking is actually done. A gif is fetched by the browser, called a Google Analytics HIT.
► 01:50 Using the Chrome Inspector to see the tracking in action.
► 04:17 Explaining Accounts, Tracking Properties, and Views in the Accounts Home screen

The hit explained in Google Analytics official documentation:
https://support.google.com/analytics/...

Basics of Google Analytics series:
   • Basic Tutorial of Google Analytics  

Sorry about the sound being out of sync in some sections.


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