Performance Max for Developers - Listing Group Filters

Published: 10 March 2023
on channel: Google Ads Developers

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This is the sixth episode in an 8-episode series about creating Performance Max campaigns with the Google Ads API. In this episode, we’ll discuss Listing Group Filters. In the first half of the episode, we’ll discuss what listing group filters are and how they relate to Performance Max Retail campaigns conceptually. In the second half of the episode, we’ll walk through an in-depth code example using the Interactive Guide to demonstrate a possible implementation.

Resources:
Performance Max Interactive Guide: https://developers.google.com/google-...
Performance Max Listing Groups Guide: https://developers.google.com/google-...
Bulk Mutates Guide: https://developers.google.com/google-...
Provide feedback on Performance Max: https://developers.google.com/google-...

Chapters:
00:00 Intro
01:36 Product partition tree overview
2:07 A single node tree
3:02 AssetGroupListingGroupFilter (or node) properties
7:46 Listing group filters and the Interactive Guide
11:42 Code implementation overview
13:05 Adding the nodes to the code
14:49 Creating a channel listing group filter
16:24 Creating a brand listing group filter
16:56 createListingGroupFilter method
17:58 Code design discussion
19:58 Creating the root node
20:36 Adding resource names
22:47 Handling “other” nodes
24:07 Conclusion and next episode

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