Google Analytics 4 Tutorial (2026)

Published: 15 January 2026
on channel: Loves Data

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Learn how to use Google Analytics 4 (GA4) to measure and understand the performance of your website. In this step-by-step Google Analytics tutorial for beginners, you will learn how to set up Google Analytics, explore the reports, track key events to report on conversions, and use Google's built-in insights to make better decisions with your data. Let's get started!

JUMP TO A TOPIC:
00:00 Introduction
00:35 Create a Google Analytics account and property
06:15 Create a web data stream and enhanced measurement
09:45 Google Analytics interface overview
11:01 Home and snapshot reports
15:53 Realtime reports
18:25 Acquisition reports
21:42 Engagement reports (events, pages, landing pages)
23:53 Monetization (ecommerce) reports
25:45 User attributes and technology reports
29:26 Exploration reports (custom reports and funnels)
37:28 Advertising reports and attribution
42:52 Using Analytics Advisor (AI insights)
44:01 Configuring key events (conversions)
50:41 Creating audiences
54:05 Additional settings and property configuration
57:52 Installing Google Analytics using Google Tag Manager
01:01:02 Next steps

Correction: 59:36 You will need to ensure Google Tag Manager is installed on your website before you can preview the tag.

UPDATE: Walk-through the steps to install Google Tag Manager (and Google Analytics) on your website in this tutorial –    • Google Analytics 4 (GA4) Tutorial – Comple...   – you can install the GTM container code directly on the your website, use your container ID (e.g. GTM-ABC123) with a built-in integration, or use a plugin.

YOUR EXTRA RESOURCES:
Google Marketing Platform: https://marketingplatform.google.com/...
Access Google's demo account: https://www.lovesdata.com/blog/google...
Google Analytics Glossary: https://www.lovesdata.com/blog/google...
Google Analytics Course (paid): https://www.lovesdata.com/courses/goo...
Events tutorial:    • GA4 Events – A Beginner's Guide
Customizing reports:    • Using the Library in Google Analytics (GA4)
Regular expressions:    • Google Analytics RegEx | Top 5 Tips
Comparisons:    • Segment Google Analytics 4 (GA4) Reports U...
Google Tag Manager tutorials:    • Google Tag Manager Tutorial Series
Google Tag Manager Course (paid): https://www.lovesdata.com/courses/goo...

TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq

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#GA4
#GoogleAnalyticsTutorial

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