Shopify Tutorial - Web Pixels

Published: 21 March 2024
on channel: Stacking Context - Shopify Development Tutorials

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In this video we are going to see Shopify Web Pixels and how to implement a Custom Web Pixel in a Shopify Store to track Customer Events and forward them to an analytics platform.

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Resources
• Web Pixels Documentation - https://shopify.dev/docs/apps/marketi...
• Standard Events - https://shopify.dev/docs/api/web-pixe...
• Web Pixels API - https://shopify.dev/docs/api/web-pixe...
• Publishing Custom Events - https://shopify.dev/docs/api/web-pixe...
• Web Pixels Sandbox Limitations - https://help.shopify.com/en/manual/pr...
• Customer Privacy API - https://shopify.dev/docs/api/customer...

Timestamps
00:00 - Introduction
01:30 - Web Pixels Advantages
05:55 - Web Pixels Sandboxing
06:56 - Web Pixels Limitations
08:52 - Creating a Custom Web Pixel
11:22 - Tracking Events
13:19 - The page_viewed event
13:48 - Accessing the window object
15:19 - Sending the event to Segment
17:21 - The product_added_to_cart event
18:20 - Tracking all events
20:48 - Custom Events
22:49 - Tracking Mouse Movements
23:44 - Web Pixels and The Customer Privacy API

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