A simple problem...

Published: 27 February 2023
on channel: Vusi Thembekwayo

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Dear Founder: Sometimes your problem is simpler than you would care to admit to yourself. It's not the product. It's not the price. It's entirely possible that you are solving a problem for which there is either no or very little commercial potential. As the saying goes, “make sure that there is a GAP in the MARKET & a MARKET in the GAP”.

This week, approach your business with a sense of curiosity.

VT

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