Universal Analytics VS. Google Analytics 4

Published: 18 November 2022
on channel: fifty-five

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UA vs. GA4:
4 Key Differences All Marketers Need to Know
Google’s announcement on a sunset date for Universal Analytics (UA) has led to many brands frantically figuring out how to carry out the major change of switching to Google Analytics 4 (GA4). This paradigm shift is the first real overhaul since the beginning of Google Analytics. But this shouldn’t be a moment of fear and instead should be seen as an opportunity to embrace the technology. This expert global panel from 55 discusses:

The evolution of GA4 and why it took place
How to get started migrating your data
Four key differences between UA and GA4

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