How to Create a UTM Code
To be successful, marketers need to be able to track their campaigns. One of the tools marketers can leverage to make that happen are UTM tags. Let’s discuss how to create a UTM code to track your marketing campaigns.
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00:00 Intro to How to Create a UTM Code
00:26 What are UTM codes?
00:54 Why use UTM codes?
02:06 How do I make a UTM tag?
04:52 Are UTM Tags Different for GA4?
05:54 Make Sure You Entered the Required Fields
06:27 Use a URL Shortener
07:13 UTM Tags are Case Sensitive
07:55 Track Naming Conventions in a Spreadsheet
09:32 Where Do I View Data From My UTM Tags?
10:34 Conclusion
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