Linear Models | Interaction Features on Marketing Dataset | Feature Engineering in Python

Published: 30 July 2026
on channel: Utkarsh Minds-Data Science, analytics, AI
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In this video, you'll learn how to use Interaction Features in Machine Learning Linear Models with a real-world Marketing Dataset. Discover how combining multiple features can improve model performance and help capture complex relationships in your data.

📚 What You'll Learn
Introduction to Interaction Features
What is Feature Engineering?
Why Interaction Features are important
Marketing Dataset overview
Creating Interaction Features in Python
Training a Linear Regression model
Comparing model performance
Practical use cases and best practices
🛠️ Tools & Libraries
Python
Pandas
NumPy
Scikit-learn
Matplotlib

This tutorial is perfect for:

Machine Learning Beginners
Data Science Students
Python Developers
AI Enthusiasts
Interview Preparation

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