A Conversion Rate Optimisation Process (8 Step Methodology)

Published: 25 November 2019
on channel: Reef Digital Agency

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When you think of conversion optimisation what do you think?

Running split tests?

Moving elements around on a page or changing colours of buttons?

Improving the conversion rate of the website?

That conversion optimisation is carried out based on a black box of best practices, maybe combined with the gut instinct of the optimiser?

Well, I’m sure for some people, that might be how conversion optimisation works, but true, effective conversion optimisation tends to follow a methodical process.

Best practices and the skill and experience of the optimiser fuel the performance and outcomes rather than dictate the methodology and approach.

So in this video we’re going to walk through what you should expect to see from a professional conversion optimisation process.

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TIMESTAMPS

Introduction to CRO (0:27)
CRO Process Step 1: Objectives (1:13)
CRO Process Step 2: Questions (1:40)
CRO Process Step 3: Data Collection & Analysis (2:27)
CRO Process Step 4: Identify Problems (3:21)
CRO Process Step 5: Hypothesis (3:35)
CRO Process Step 6: Solution Design (4:04)
CRO Process Step 7: Analysis (4:24)
CRO Process Step 8: New Hypothesis (4:48)
Summary & Key Takeaways (5:14)

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