Treemaps or Square charts are visual formats for establishing hierarchies.
In digital marketing we can use them, for example, to understand which are the campaigns that bring more conversions, more products sold or to understand the investment distribution.
You can see the video report at the following link: http://bit.ly/3klWcYV
They help us to identify very quickly and visually the hierarchy of the dimension that we put in it and we can add subgroups.
In Google Data Studio we can use the Treemaps very easily and customize them as we see in this GDS tutorial:
Index
00:00 What is a Treemap and when to use it
00:32 Create a Treemaps in Google Data Studio
01:24 When not to use a Chart Chart
02:12 Charts Chart in Data Studio
03:14 Subscribe to the Google Ads Online Course Channel
03:26 Subgroups or Secondary Hierarchies in the Treemaps
04:41 Add filters between treemaps and databox
05:31 Customizing the Square Chart in Data Studio
#DataStudio #Treemaps #DataViz
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