Decoding Incrementality in Your Affiliate Program
Discover how to answer to the perennial question, "How incremental are affiliate channel sales?" in this thought-provoking and action-oriented session. CJ understands the importance of demonstrating the value of the affiliate channel, and we've developed a comprehensive suite of reports to assess incrementality from various perspectives. However, having access to the data is just the beginning; understanding how to effectively present it can be a game-changer. Beginning with an overview of how CJ empowers clients with program-level and channel-level reporting, this session brings together a panel of industry peers who share real-life examples of how they discuss and leverage the value of the affiliate channel within their own companies. Don't miss this opportunity to uncover strategies and best practices that can transform your understanding of affiliate channel value.
Moderator:
Steven Coyle, Sr. Client Development Director, CJ
Panelists:
Colin Johnson, Director, Data Science & Analytics, CJ
Brian Robbins, Head of Affiliate Marketing, LG Electronics - https://www.lg.com/us
April Spigarelli, Director of Client Partnerships, Ibotta - https://home.ibotta.com/
Jillian Twaddle, Sr. Channel Manager, Affiliate Marketing, Shutterfly - https://www.shutterfly.com/
This session was filmed live on September 13, 2023, at CJ's annual client conference, CJU23.
To learn more about CJU, visit https://www.cj.com/cju.
To learn more about CJ and affiliate marketing, head to CJ.com.
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