DIMENSIONS & METRICS + audience overview! - Google Analytics Basics Tutorial #2
What is the difference between dimensions and metrics. How does Google Analytics define pageviews, sessions, users, bounces & bounce rate, session duration & pages/session, and distribution of new and returning users.
► 00:23 Checking out the Google Analytics Demo Account
► 01:39 PRO TIP! Which site am I working with?
► 03:43 Explanation of dimensions and metrics
► 05:40 Numbers as dimensions
► 10:03 Pageviews and sessions
► 12:40 Users
► 13:30 Pages/session and session duration (time on site)
► 14:38 Bounces and bounce rate
► 15:57 New sessions, new users, returning users
► 17:14 Distribution of new and returning USERS (not sessions!)
How to access the Google Merchandise Store Google Analytics Demo Account:
https://support.google.com/analytics/...
The "Dimensions & Metrics" help article:
https://support.google.com/analytics/...
The "Dimensions and Metrics Explorer" where you can find out if the data field is a metric or dimension:
https://developers.google.com/analyti...
Import the custom report showing the distribution of New vs Returning Users instead of the Session distribution:
https://analytics.google.com/analytic...
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This is part of a series on the Basics of Google Analytics, see other episodes in the playlist:
• Basic Tutorial of Google Analytics
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