Google Universal Analytics vs GA4 explained
What's the difference between Universal Analytics vs Google Analytics 4? We’re waving goodbye to Google Analytics and saying hello to Google Analytics 4, or GA4. Known previously as App+Web, GA4 offers several key upgrades, including a redesigned user interface and supercharged tracking across your web and app properties.
Join Nick Comber, Director, Training (Analytics & GMP) for a short webinar highlighting the new features and options, and get expert advice on your switch to GA4.
This course uses content from our Google Analytics 4 Training course.
Key Takeaways:
Know the key differences between Google Analytics Universal and GA4.
Learn how to set up GA4 for your company
Discover how to set up and create reports to measure your objectives and KPIs.
Agenda
Google Analytics Universal versus GA4
Getting GA4 set-up
Reporting basics
Using GA4s Analysis Hub
Want to know more? Read our post: Google Analytics is no more, long live Google Analytics 4 https://www.jellyfish.com/news-insigh...
0:00 Introduction
0:33 Agenda
2:04 Universal Analytics overview
2:51 Introducing Google Analytics 4 (GA4)
4:50 Scope - Universal Analytics vs GA4
8:15 Calculating engaged sessions
11:11 Google Analytics 4 account structure
12:48 Getting started with GA4
20:26 Interface overview
26:26 Events - GA Universal Analytics vs GA4
34:43 Introduction to Analysis Hub
35:39 Analysis Hub templates
43:49 Next steps
45:49 Jellyfish Training - Google Analytics 4 Reporting
46:21 Analytics & Optimisation training - other courses
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