Experience Optimization NOT Conversion Rate Optimization

Publicado el: 21 noviembre 2019
en el canal de: Testing Theory

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True optimization experts understand this very important principle. We don't optimize conversion rates and we aren't A/B testing teams. We aren't split testers who also run multivariate tests. We are experience optimizers.

Our true success as optimizers in the digital marketing industry is to realize that we are optimizing the visitor experience. We aren't optimizing rates or running tests. If we aren't improving the visitor experience we are potentially getting short term gains at the cost of long term profits.

In this video, you will learn several things to improve your testing efforts including:
• The difference between experience optimization and conversion rate optimization
• How you can have one without the other and one that does both
• The key metrics you need to consider as you become experience optimizers

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

If you're looking to get more actionable A/B Testing videos like this one, make sure to subscribe to my YouTube channel right here: / @testingtheory

Get more information at https://www.testingtheory.com

En esta página del sitio puede ver el video en línea Experience Optimization NOT Conversion Rate Optimization de Duración hora minuto segunda en buena calidad , que subió el usuario Testing Theory 21 noviembre 2019, comparta el enlace con amigos y conocidos, en youtube este video ya ha sido visto 626 veces y le gustó 10 a los espectadores. Disfruta viendo!

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