'SERVQUAL' or GAP model explained

Pubblicato il: 06 marzo 2021
sul canale di: Pepijn Schoemaker

51,224

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This webinar explaines the broadly used SERVQUAL or GAP model. You can measure the different GAPS by a 22 item scale, but you can also just use common sense, intuition or you do specific research within the company to find the GAPS.

This video is a part of the series of marketing models which I explain. You can find a list of all the previous video's I've made underneath.

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Michael Porter's 5 Forces model explained:    • Michael Porter's 5 Forces model explained
The BCG Model explained:    • The BCG model explained
7S model of McKinsey:    • 7S Model of McKinsey explained
SWOT Analysis explained:    • SWOT analysis explained
Abell's Business Definition explained:    • Abell's business definition explained
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