Pieter is one of the founders of startup Dearly. Their goal is to break the taboo surrounding loss and grief, and provide a platform for people to meet each other and professionals. Nick interviewed Pieter about the start and growth of their startup, their founding team, hurdles, successes and their three biggest pitfalls. This interview was conducted as part of our webinar "Common pitfalls for software startups and how to avoid them"
Chapters:
00:00 introduction
00:25 background Pieter and Dearly
02:55 the solution Dearly brings
05:28 the founding team
06:24 greatest hurdles: focus and product-market fit
07:38 facing challenges
10:28 what Pieter would have done differently
13:38 motivation and validation
15:54 the three biggest pitfalls and tips
18:34 closing
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