Google Data Studio Tutorial Part #1: Why We Use Data Studio
We’ve all heard the saying "A picture is worth a thousand words." But a picture of your marketing data can be worth much more than words!
If you’re using charts or graphs to present your work to your stakeholders or clients, pictures of your data could be worth LOTS OF MONEY.
*Read full tutorial - https://www.jeffalytics.com/google-da...
Data visualization can also be critical to internal reporting. Using a dashboard can help your team track their progress and achieve their goals quicker.
But creating a picturesque, “budget approved” worthy marketing reports can take forever. As I much as I hate to admit it, I used to spend 30+ hours a week building reports for clients.
Fortunately, nowadays, there are tools like Google Data Studio (GDS) that can help significantly reduce the time it takes to produce reports. And with the right game plan, we can create reports that allow our clients or our organization to see our grand marketing vision.
Reporting is critical to every business. Reports show clients, team members, and stakeholders the results of our marketing efforts. Reporting also plays a vital role in getting budgets approved and contracts renewed.
But there are two major obstacles to delivering the kind of reports that get people to take action.
The first obstacle is time. Mining data and formatting charts can eat up hours and hours of time.
The second obstacle to effective reporting is strategy. Without strategy, reports have a habit of turning into a jumbled mess of disjointed KPIs. It's our job as marketers, to make sure our audience can follow our reports. So we need to create reports that communicate a story about our marketing strategy. Our reports should highlight our results and provide conclusions we can use to inform our decisions making.
In this tutorial, we are going learn how to use Google Data Studio to reduce our reporting time and effort.
We'll look at how to:
Get started in Data Studio
-Use the GDS data connectors to save yourself from repetitive data mining
Create branded charts, graphs and tables without doing hours of data manipulation
Once we have some Data Studio basics under our belt, we'll look at how we can use strategy to deliver better reports. I'll introduce my brand new ACES Framework, and we'll look at how to:
Use ACES to picture our entire marketing funnel, top-to-bottom
Create a Data Studio dashboard that reports on our complete marketing funnel
Build targets in your reports so that you can measure your progress toward your goals
Connect Data Studio to platforms outside the Google family of products.
Google Data Studio Tutorial - Part #1 - Why should we use Google Data Studio?
Live data and integrations are a difference maker
There are three key ingredients that make Google Data Studio such a useful platform.
More effective graphics
The visualizations in Data Studio are easy to use. They also feature a lot of design options. And they about 100x more attention-grabbing than the Excel charts and tables, or the Google Analytics dashboards.
Automating data mining
Connecting GDS to your other marketing systems can save you from hours of data mining. Data Studio natively connects to over 17 different platforms. These platforms include Google Analytics, Google Ads, YouTube, and Google Sheets.
You can also use the Data Studio partner connectors to hook up to over 90 other data sources.
As part of this tutorial, we’ll take a quick look at a premium partner connector - Supermetrics - that can help you connect to:
Facebook, LinkedIn, Twitter, Pinterest, SEMRush and many other platforms.
Live Dashboards
Data Studio reports are live. As long as your marketing systems are connected to Data Studio, your dashboard can serve as a real-time picture of your KPIs.
Follow along with the rest of our Data Studio Tutorial - https://www.jeffalytics.com/google-da...
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