Difference between Regular Tracking and Server-Side Tracking

Veröffentlicht am: 01 März 2022
auf dem Kanal: Measure Marketer

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Difference between Regular Tracking and Server-Side Tracking

An increase in Ad Blockers and Apple's ITP have affected the complete tracking and measurement ecosystem. Pixel's ability to track users has been curbed by Apple. Cookies are restricted to 7 days and in some cases to 24 hours. To overcome this, server-side tagging and FB CAPI was introduced.

Learn server-side tagging and improve your data collection and data accuracy.

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