Difference between Regular Tracking and Server-Side Tracking

Published: 01 March 2022
on channel: Measure Marketer

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Difference between Regular Tracking and Server-Side Tracking

An increase in Ad Blockers and Apple's ITP have affected the complete tracking and measurement ecosystem. Pixel's ability to track users has been curbed by Apple. Cookies are restricted to 7 days and in some cases to 24 hours. To overcome this, server-side tagging and FB CAPI was introduced.

Learn server-side tagging and improve your data collection and data accuracy.

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