Data Analyst Project - Advanced Sentiment Analysis with Python | Power BI, SQL & Python
🚀 Want the full Marketing Analytics project with deeper walkthroughs and more tables? 👉 https://www.portfoliostack.io/?utm_so...
In this episode, we’re enhancing our marketing data by incorporating sentiment analysis using Python. This step in our data analyst portfolio project is for adding deeper insights into customer feedback.
We'll begin by connecting to our SQL database to retrieve customer reviews data. Following that, we will employ the VADER sentiment analysis tool from the nltk Python library to analyze the emotions conveyed in the reviews. I will go through each step in the script, from computing sentiment scores to classifying them into practical categories, ensuring you understand how to integrate these insights into your data analyst project.
By the end of this tutorial, you’ll be equipped with the knowledge to enrich your marketing data with valuable sentiment information, aiding in more data-driven decision-making—a critical skill for any data analyst.
If you missed the earlier episodes where we set the groundwork with the project introduction and delved into data extraction and cleaning using SQL, I encourage you to watch those first. Links are available in the description below.
Now, let’s move forward and start enriching our marketing data with sentiment analysis!
Timestamps:
00:00 - Intro
00:39 - Review Customer Reviews Data
02:57 - Python Script Walkthrough
04:40 - Connecting To SQL Database
05:45 - Calculate Sentiment Score
06:56 - Categorize Sentiment Score
07:37 - Add Sentiment Buckets
08:30 - Apply To Columns
10:10 - Output Walkthrough
13:28 - Next Episode
Resources and Downloads:
Data Analyst Portfolio Practice Environment Setup: • Data Analyst Portfolio Project - Environme...
Python Script and Enriched Fact Customer Reviews: https://github.com/aliahmad-1987/Data... (Resources starting with "Episode 3" in their name).
Visual Studio Code: https://visualstudio.microsoft.com/do...
Install Python in Visual Studio Code Guide: https://code.visualstudio.com/docs/la...
Series Overview:
Data Analyst Project - Solving a Business Problem - Power BI, SQL & Python
Data Analyst Project - Cleaning Data with SQL for Insights - Power BI, SQL & Python - • Data Analyst Project - Cleaning Data with ...
Data Analyst Project - Advanced Sentiment Analysis with Python - Power BI, SQL & Python - • Data Analyst Project - Advanced Sentiment ...
Data Analyst Project - Building an Interactive Dashboard in Power BI - Power BI, SQL & Python - Ep 4 - • Data Analyst Project - Building an Interac...
Data Analyst Project - Presenting Data For Stakeholders | Power BI, SQL & Python - • Data Analyst Project - Presenting Data To ...
📩 Let’s stay in touch:
LinkedIn – / aliahmad1987
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