Applied MaxDiff
A few months ago, Keith Chrzan and Bryan Orme wrote a new book called, Applied MaxDiff. It is a practical and intuitive guide on how to use maximum-difference item scaling to solve real-world problems. This webinar, presented by Keith, will introduce critical concepts from the book and give you previews on how it will help you design, analyze, and report MaxDiff results.
Some of the topics from the book that were introduced in the webinar include:
Introduction to MaxDiff
Designing a MaxDiff Experiment
Estimating MaxDiff Utilities
Rescaling MaxDiff Utilities
Sample Size
Anchored MaxDiff
MaxDiff with Large Numbers of Items
Subsequent Analyses Using MaxDiff Utilities
Whether you are new to MaxDiff or a grizzled master, feel free to join this webinar and interact with one of the industry's leading MaxDiff experts.
On this page of the site you can watch the video online Applied MaxDiff with a duration of hours minute second in good quality, which was uploaded by the user Sawtooth Software 28 February 2020, share the link with friends and acquaintances, this video has already been watched 2,876 times on youtube and it was liked by 17 viewers. Enjoy your viewing!
