Applied MaxDiff
A few months ago, Keith Chrzan and Bryan Orme wrote a new book called, Applied MaxDiff. It is a practical and intuitive guide on how to use maximum-difference item scaling to solve real-world problems. This webinar, presented by Keith, will introduce critical concepts from the book and give you previews on how it will help you design, analyze, and report MaxDiff results.
Some of the topics from the book that were introduced in the webinar include:
Introduction to MaxDiff
Designing a MaxDiff Experiment
Estimating MaxDiff Utilities
Rescaling MaxDiff Utilities
Sample Size
Anchored MaxDiff
MaxDiff with Large Numbers of Items
Subsequent Analyses Using MaxDiff Utilities
Whether you are new to MaxDiff or a grizzled master, feel free to join this webinar and interact with one of the industry's leading MaxDiff experts.
In questa pagina del sito puoi guardare il video online Applied MaxDiff della durata di ore minuti seconda in buona qualità , che l'utente ha caricato Sawtooth Software 28 febbraio 2020, condividi il link con amici e conoscenti, su youtube questo video è già stato visto 2,876 volte e gli è piaciuto 17 spettatori. Buona visione!
