Query Strings and Parameters explained - Marketers Tech Knowledge

Published: 17 January 2018
on channel: MeasureSchool

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What is are Query strings and Parameters? Little bits of information encoded directly to the URL. It is often used by Marketing Tools such as Google Analytics, AdWords, Facebook and more. In this video we are going to learn how to encode our own information into a Query String and make it useful to us marketers

OUTLINE:
00:00 - Intro
0:18 - What are Query Strings?
1:42 - Why Query Strings are Important
2:19 - The Parts of a Query String
3:47 - Separating Query Strings in to Key-Value Pairs
6:12 - Using Multiple Values & Symbols in a Query String
6:50 - Use Cases for Marketers

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