Query Strings and Parameters explained - Marketers Tech Knowledge

Pubblicato il: 17 gennaio 2018
sul canale di: MeasureSchool

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What is are Query strings and Parameters? Little bits of information encoded directly to the URL. It is often used by Marketing Tools such as Google Analytics, AdWords, Facebook and more. In this video we are going to learn how to encode our own information into a Query String and make it useful to us marketers

OUTLINE:
00:00 - Intro
0:18 - What are Query Strings?
1:42 - Why Query Strings are Important
2:19 - The Parts of a Query String
3:47 - Separating Query Strings in to Key-Value Pairs
6:12 - Using Multiple Values & Symbols in a Query String
6:50 - Use Cases for Marketers

🔗 Links mentioned in the video:
UTM Parameters:    • Create and Use UTM Tags for Google Analytics
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Prefill Form Fields:    • How to Pre Fill Form Fields with Google Ta...

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