INTRODUCTION
http://academlib.com/3840/management/...
Hypercompetition in the 21st Century: A Look Back and a Look Forward
The term "hypercompetition" (sometimes "hyper-competition"), meaning very intense levels of competition, had appeared in sociology and economic journals1 prior to the 1990s, but its use in the title of Richard D'Aveni's 1994 book, Hypercompetition: Managing the Dynamics of Strategic Maneuvering,2 made it part of the management lexicon. As a professor at a top business school, the Tuck School of Business at Dartmouth College, D'Aveni, had observed a business environment that seemed far more dynamic than the world described and predicted by the leading theories in the field of strategic management, many of which were built on the foundation that had been laid at the Harvard Business School by Professor Michael Porter and others.3 ...
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