Applied MaxDiff
A few months ago, Keith Chrzan and Bryan Orme wrote a new book called, Applied MaxDiff. It is a practical and intuitive guide on how to use maximum-difference item scaling to solve real-world problems. This webinar, presented by Keith, will introduce critical concepts from the book and give you previews on how it will help you design, analyze, and report MaxDiff results.
Some of the topics from the book that were introduced in the webinar include:
Introduction to MaxDiff
Designing a MaxDiff Experiment
Estimating MaxDiff Utilities
Rescaling MaxDiff Utilities
Sample Size
Anchored MaxDiff
MaxDiff with Large Numbers of Items
Subsequent Analyses Using MaxDiff Utilities
Whether you are new to MaxDiff or a grizzled master, feel free to join this webinar and interact with one of the industry's leading MaxDiff experts.
En esta página del sitio puede ver el video en línea Applied MaxDiff de Duración hora minuto segunda en buena calidad , que subió el usuario Sawtooth Software 28 febrero 2020, comparta el enlace con amigos y conocidos, en youtube este video ya ha sido visto 2,876 veces y le gustó 17 a los espectadores. Disfruta viendo!
