Applied MaxDiff
A few months ago, Keith Chrzan and Bryan Orme wrote a new book called, Applied MaxDiff. It is a practical and intuitive guide on how to use maximum-difference item scaling to solve real-world problems. This webinar, presented by Keith, will introduce critical concepts from the book and give you previews on how it will help you design, analyze, and report MaxDiff results.
Some of the topics from the book that were introduced in the webinar include:
Introduction to MaxDiff
Designing a MaxDiff Experiment
Estimating MaxDiff Utilities
Rescaling MaxDiff Utilities
Sample Size
Anchored MaxDiff
MaxDiff with Large Numbers of Items
Subsequent Analyses Using MaxDiff Utilities
Whether you are new to MaxDiff or a grizzled master, feel free to join this webinar and interact with one of the industry's leading MaxDiff experts.
Nesta página do site você pode assistir ao vídeo on-line Applied MaxDiff duração hora minuto segundo em boa qualidade , que foi baixado pelo usuário Sawtooth Software 28 Fevereiro 2020, compartilhe o link com seus amigos e conhecidos, no youtube este vídeo já foi visto 2,876 vezes e gostou 17 espectadores. Boa visualização!
